Added: Radley Farrow - Date: 29.07.2021 13:33 - Views: 28313 - Clicks: 1879
E ven the Soviets used it.
Before the USSR collapsed, statues were erected in numerous Russian cities depicting a strong, proud and virtually nude woman triumphantly grasping a paddle. It's not exactly Caligula, but it can't be denied: she makes Lady Liberty look like a total prude. Sex has been used in marketing long before marketing officially existed, and videogames are not exempt.
Granted, it's intended as satire, but the cover alone undoubtedly helped shift a few copies. Well, maybe. The stereotype of the male videogame player as being puerile, sexually immature and socially awkward has persisted relatively unchallenged for some time. Take Tomb Raider: the game's success girls gaming naked was never seen as much of a surprise: after all, players got to spend 20 or so hours staring at a pert, leather-clad, female bottom. The resulting "Nude Raider" craze, where players Photoshopped Lara Croft into various sexual configurations, and a patch was created for the game that stripped Lara of her clothes, only added to the game's notoriety and appeal.
Eidos, Tomb Raider's publisher, distanced itself from such antics, but later followed up with equally suggestive, if not as explicit, promotional material for the sequel. InDead or Alive: Xtreme Beach Volleyball began its reasonably successful run as a sports videogame series sold entirely on the prospect of what became known as "jiggle physics" - the realistic, 3D simulation of large breasts bouncing in bikini tops.
A year later, Playboy debuted its annual "Gaming grows up" feature, wherein it demonstrated just how far videogame characters had progressed since Lara Croft's heyday Here's the interesting thing, though: almost all of the videogames represented in Playboy's annual spre have sold poorly, and have been greeted with universal indifference.
It was reported that certain games in the initial edition enjoyed increased sales after the Playboy pictorials were published - BloodRayne, Leisure Suit Larry: Magna Cum Laude - and the feature itself has been very successful for the magazine. But Playboy hasn't bestowed similar benedictions on the games in subsequent editions. NCsoft's Tabula Rasa, Ultima Online creator Richard Garriott's latest project, was profiled in the magazine the game's mascot, Sarah Morrison, appeared in the altogether ; the MMO closed down in February this year after players disappeared in droves.
Similarly, the female Templar of Hellgate: London was featured in the same issue, yet its developer, Flagship Studios filed for bankruptcy in August Hellgate's online service shut down in January this year. For the uninitiated, Gerstmann posted an unflattering review while the game was being heavily promoted on the website.
He was fired shortly thereafter, under mysterious circumstances. While it would be somewhat spurious to suggest Playboy has somehow cursed otherwise successful properties into financial ruin and critical scorn - the more realistic scenario is that most publishers approach the magazine as a last-ditch attempt to promote games they know don't stand a chance - this does say something encouraging about gamers.
Far from the porn-crazed sex ghouls they're frequently portrayed as, male videogame players appear to be developing quite a potent resistance to exploitative, sex-based marketing practices.
Indeed, even Lara Croft has given into this progressive zeitgeist: her breasts and lips have shrunk in recent years, and the rest of her body has been reduced to more anatomically feasible proportions. On cue, her critical stock has risen, and while the first two games in the post Tomb Raider revamp Legend and Anniversary sold unfavourably compared with past instalments, the latest, Underworld, is selling healthily after a lacklustre launch. Perhaps this is also related to the influx of women into videogames, both at the consumer and business ends.
The past several years, too, have seen an increase in the of well-written, multi-dimensional female videogame characters: the Half-Life series's Alyx Vance, BioShock's Dr Bridgette Tenenbaum, and Fable II's Hammer are effective counterpoints to the "Gaming grows up" girls. There is clearly much to do within the games business and game de before it could be said videogames hold equal appeal to both men and women, but things are changing, girls gaming naked gaming is truly growing up.
So maybe Playboy was right, after all. The Soviets, less so. The naked truth: sex doesn't sell games. Far from fitting the sex-crazed stereotype, male gamers are eschewing exploitative brands in favour of the grown-up option.
Tomb Raider Underworld has increased sales since Lara was redeed. Alexander Gambotto-Burke. Playboy bunny flops InDead or Alive: Xtreme Beach Volleyball began its reasonably successful run as a sports videogame series sold entirely on the prospect of what became known as "jiggle physics" - the realistic, 3D simulation of large breasts bouncing in bikini tops. Improved figures Far from the porn-crazed sex ghouls they're frequently portrayed as, male videogame players appear to be developing quite a potent resistance to exploitative, sex-based marketing practices.
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